The Communication Value of Multi-style Subtitles

DOI

10.2991/icesame-17.2017.147How to use a DOI?

Keywords

Multi-Style Subtitles, Semiotics, Spread, Accept

Abstract

The article re-examines the communicative value of fancy subtitles in television programs in recent years from the perspective of semiotics. It is believed that fancy subtitles have the functions of activating background knowledge, marking information focus and guiding information acceptance in information dissemination. By reducing the information attenuation and disagreement of the information generated by the information asymmetry of the codification and decoding, the way of controlling the audience's selective attention and selective understanding, guiding the interpretation of the meaning of the meaning of the way, fancy subtitles to complete the television program from the audience to guide the audience to accept the change-oriented communication.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangyu Zeng
PY  - 2017/06
DA  - 2017/06
TI  - The Communication Value of Multi-style Subtitles
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 685
EP  - 690
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.147
DO  - 10.2991/icesame-17.2017.147
ID  - Zeng2017/06
ER  -