Research on the New Thinking Direction of Enterprise Marketing Strategy in the New Economic Era

DOI

10.2991/icesame-17.2017.151How to use a DOI?

Keywords

New Economy; Enterprise; Marketing; Strategic New Thinking

Abstract

Enterprise development marketing has a very important role, it is related to whether the company has the correct market positioning, affecting the business is effective to achieve the purpose of business, and ultimately related to whether the enterprise can obtain the corresponding economic benefits to promote its steady development. In the context of today's new economic era, corporate marketing needs to constantly change the past strategic thinking to meet the requirements of the times. In view of the enterprise marketing under the new economic era, this paper mainly analyzes the background of the new economic era, analyzes the characteristics of the enterprise marketing under the background, and explores the strategic new thinking method of the enterprise marketing.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Han
PY  - 2017/06
DA  - 2017/06
TI  - Research on the New Thinking Direction of Enterprise Marketing Strategy in the New Economic Era
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 707
EP  - 710
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.151
DO  - 10.2991/icesame-17.2017.151
ID  - Han2017/06
ER  -