The SWOT Analysis and Strategy Research on the Integration Development of Campus News Media

DOI

10.2991/icesame-17.2017.273How to use a DOI?

Keywords

Campus media; Media integration; SWOT analysis; Strategy research

Abstract

The campus media in our country has become the transmission leader of the university culture presently. In the face of the present complicated media ecology environment, it is urge for our campus to develop media integration. Based on the SWOT analysis, the advantages and disadvantages of present integration development of campus news media are analyzed, and the opportunities and challenges of the media integration development are discussed. Finally, the strategies and suggestions on the integration development of campus news media are derived with the SWOT analysis results.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yao Huang
AU  - Hui Pan
AU  - Ruixiang Ou
PY  - 2017/06
DA  - 2017/06
TI  - The SWOT Analysis and Strategy Research on the Integration Development of Campus News Media
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1256
EP  - 1260
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.273
DO  - 10.2991/icesame-17.2017.273
ID  - Huang2017/06
ER  -