Research on the Translation of Clothing Trademark Names Based on Cultural Features

DOI

10.2991/icesame-17.2017.412How to use a DOI?

Keywords

clothing trademark names; corpus; cultural features; translation strategies

Abstract

The translation of clothing trademark names, as an intercultural activity, is influenced by many factors like language, history, culture and aesthetic. To elaborate on the importance of cultural features in the translation of clothing trademark names as well as translation strategies, this paper creates a mini-corpus covering 200 famous trademark names usually reported by the world well-known fashion magazines like VOGUE, ELLE, FASHION and analyzes their origins as well as their cultural connotation. On this study, we conclude that the translation of clothing trademark is a dynamic and creative activity instead of a mechanical and stereotypical one.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dan Zhou
AU  - Jun Yin
PY  - 2017/06
DA  - 2017/06
TI  - Research on the Translation of Clothing Trademark Names Based on Cultural Features
BT  - Proceedings of the 2017 2nd International Conference on Education, Sports, Arts and Management Engineering (ICESAME 2017)
PB  - Atlantis Press
SP  - 1946
EP  - 1949
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesame-17.2017.412
DO  - 10.2991/icesame-17.2017.412
ID  - Zhou2017/06
ER  -