Research on the Countermeasures to Improve the Service Quality of Private Colleges and Universities

DOI

10.2991/assehr.k.211217.036How to use a DOI?

Keywords

Private colleges and universities; Service quality; Countermeasure research

Abstract

In recent years, with the continuous improvement of economic globalization, education internationalization and Chinese higher education popularization and the transformation of independent colleges, the team of private colleges and universities has been further expanded and the development of private education in China has also entered a new normal. As an institution that provides educational services, private colleges and universities have services as their main products. The quality of services involves the fundamental interests of students. Therefore, in addition to continuously improving other hardware facilities, private colleges and universities should also pay attention to the impact of service quality on the construction of themselves and strengthen their own competitive advantages by providing good service quality. Aiming at the problem of improving the service quality of private colleges and universities, this article uses the empirical research method to conduct a questionnaire survey of some private colleges and universities, analyzes statistical research data, and offers advice and suggestions for improving the service quality of private colleges and universities.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yiheng Wang
AU  - Siding Kong
AU  - Yingqi Liu
AU  - Jie Lian
PY  - 2021
DA  - 2021/12/17
TI  - Research on the Countermeasures to Improve the Service Quality of Private Colleges and Universities
BT  - Proceedings of the 2nd International Conference on Education Studies: Experience and Innovation (ICESEI 2021)
PB  - Atlantis Press
SP  - 238
EP  - 246
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211217.036
DO  - 10.2991/assehr.k.211217.036
ID  - Wang2021
ER  -