Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)

An Analysis of the Reverse Confusion of Trademark Rights

Authors
Guilin Gao, Tianyi Wang
Corresponding Author
Guilin Gao
Available Online August 2018.
DOI
https://doi.org/10.2991/icesem-18.2018.135How to use a DOI?
Keywords
Trademark rights; Reverse confusion; “if you are the one”trademark case; Perfect suggestion
Abstract

At present, the reverse confusion cases of trademark right often appear in the justice practice in China, most of which are judged in accordance with the relevant provisions of the "Trademark Law of the People's Republic of China"; however it is difficult to avoid some problems. This paper aims to illuminate the development and overview of the reverse confusion theory of trademark law through literature research method, historical analysis method, comparative analysis method and case analysis method, starts with a typical case of “ trademark case of If You are the One ” and combines with the scholar’s researches on the reverse confusion of trademark. This paper analyzes the shortcomings and insufficiencies of trademark legislation in China, and combines the current situation of Trademark Act to propose corresponding improvement suggestions from the aspect of legislation, hoping to enrich the theoretical research of reverse confusion of trademark right and promote the continuous improvement of trademark law in China.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
978-94-6252-557-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icesem-18.2018.135How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Guilin Gao
AU  - Tianyi Wang
PY  - 2018/08
DA  - 2018/08
TI  - An Analysis of the Reverse Confusion of Trademark Rights
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 587
EP  - 590
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.135
DO  - https://doi.org/10.2991/icesem-18.2018.135
ID  - Gao2018/08
ER  -