An Analysis of the Reverse Confusion of Trademark Rights
- 10.2991/icesem-18.2018.135How to use a DOI?
- Trademark rights; Reverse confusion; “if you are the one”trademark case; Perfect suggestion
At present, the reverse confusion cases of trademark right often appear in the justice practice in China, most of which are judged in accordance with the relevant provisions of the "Trademark Law of the People's Republic of China"; however it is difficult to avoid some problems. This paper aims to illuminate the development and overview of the reverse confusion theory of trademark law through literature research method, historical analysis method, comparative analysis method and case analysis method, starts with a typical case of “ trademark case of If You are the One ” and combines with the scholar’s researches on the reverse confusion of trademark. This paper analyzes the shortcomings and insufficiencies of trademark legislation in China, and combines the current situation of Trademark Act to propose corresponding improvement suggestions from the aspect of legislation, hoping to enrich the theoretical research of reverse confusion of trademark right and promote the continuous improvement of trademark law in China.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guilin Gao AU - Tianyi Wang PY - 2018/08 DA - 2018/08 TI - An Analysis of the Reverse Confusion of Trademark Rights BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 587 EP - 590 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.135 DO - 10.2991/icesem-18.2018.135 ID - Gao2018/08 ER -