Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)

Research on Emotional Product Design based on Subconscious Behavior

Authors
Kang Hu, Jie Qiu
Corresponding Author
Kang Hu
Available Online August 2018.
DOI
https://doi.org/10.2991/icesem-18.2018.171How to use a DOI?
Keywords
Subconsciousness; Product design; Behavior; Emotionalization
Abstract

In order to study the application and role of subconscious behavior in emotional product design in psychology, this paper analyzes the subconscious behavior of product designers and users from the perspective of design psychology. With the combination of Norman‘s three-level design and Desmet's emotional design model as well as some successful product cases, emotional resonance can be generated between users and products. This paper discusses design ideas and thinking of emotional products from three aspects: satisfying emotional needs, improving product value and conveying humanistic feelings, so as to help designers improve design.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
978-94-6252-557-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icesem-18.2018.171How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Kang Hu
AU  - Jie Qiu
PY  - 2018/08
DA  - 2018/08
TI  - Research on Emotional Product Design based on Subconscious Behavior
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 741
EP  - 745
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.171
DO  - https://doi.org/10.2991/icesem-18.2018.171
ID  - Hu2018/08
ER  -