Research on Emotional Product Design based on Subconscious Behavior
- 10.2991/icesem-18.2018.171How to use a DOI?
- Subconsciousness; Product design; Behavior; Emotionalization
In order to study the application and role of subconscious behavior in emotional product design in psychology, this paper analyzes the subconscious behavior of product designers and users from the perspective of design psychology. With the combination of Norman‘s three-level design and Desmet's emotional design model as well as some successful product cases, emotional resonance can be generated between users and products. This paper discusses design ideas and thinking of emotional products from three aspects: satisfying emotional needs, improving product value and conveying humanistic feelings, so as to help designers improve design.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Kang Hu AU - Jie Qiu PY - 2018/08 DA - 2018/08 TI - Research on Emotional Product Design based on Subconscious Behavior BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 741 EP - 745 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.171 DO - 10.2991/icesem-18.2018.171 ID - Hu2018/08 ER -