Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)

The Effect of Justification and Consequence in Increasing the Effectiveness of Road Signs to Reduce the Number of Traffic Violations by Motorcyclists in Semarang

Authors
Nailul Fauziah, Endang Sri Indrawati, Adi Dinardinata
Corresponding Author
Nailul Fauziah
Available Online 24 March 2020.
DOI
10.2991/assehr.k.200318.039How to use a DOI?
Keywords
persuasive messages, compliance, prescriptive signs, proscriptive signs, justification, consequence
Abstract

The use of road signs is commonly used to reduce traffic violation. However, the number of traffic violation is still high. Literature shows that the number of traffic violation depends on the type of message used in the road sign. This research aimed to know what message is the most effective to reduce the number of traffic violation. Five messages used within this research were 1) neutral message, 2) prescriptive message, 3) proscriptive message, 4) justification message, and 4) consequence message. This research was conducted by observing the compliance of motorcyclists in natural experiment condition (N = 2752). Road signs which used justification message resulted in the highest compliance rate. Road signs which used consequence message showed unexpected result, which decreased the number of motorcyclists’ compliance and increased the number of violation instead.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 March 2020
ISBN
10.2991/assehr.k.200318.039
ISSN
2352-5398
DOI
10.2991/assehr.k.200318.039How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nailul Fauziah
AU  - Endang Sri Indrawati
AU  - Adi Dinardinata
PY  - 2020
DA  - 2020/03/24
TI  - The Effect of Justification and Consequence in Increasing the Effectiveness of Road Signs to Reduce the Number of Traffic Violations by Motorcyclists in Semarang
BT  - Proceedings of the 2nd International Conference on Education and Social Science Research (ICESRE 2019)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200318.039
DO  - 10.2991/assehr.k.200318.039
ID  - Fauziah2020
ER  -