The New Face of the Semarang Old City in Millennial Generation’s Perspective

DOI

10.2991/assehr.k.210918.055How to use a DOI?

Keywords

area arrangement, area image, tourist attraction, Semarang Old City

Abstract

The Semarang Old City arrangement has a positive influence on increasing the tourist attraction of the area for the community. This study aims to examine the millennial generation’s perspective on the impact of the Old City of Semarang arrangement in enhancing the image of the area. Data were collected using an online questionnaire targeting the 11-20 and 21-30 years old group. The data obtained through questionnaires were analyzed using quantitative descriptive methods. The results showed that the millennial generation appreciated the Semarang Old City area’s arrangement. This arrangement is proven to be able to improve the image of the area and tourist attractions. This condition also affects economic activity in the area. It further enlivens the atmosphere and strengthens the Semarang Old City area’s image as an attractive tourist icon for the millennial generation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Satya Budi Nugraha
AU  - Husna Fauzia
PY  - 2021
DA  - 2021/09/18
TI  - The New Face of the Semarang Old City in Millennial Generation’s Perspective
BT  - Proceedings of the 6th International Conference on Education & Social Sciences (ICESS 2021)
PB  - Atlantis Press
SP  - 301
EP  - 305
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210918.055
DO  - 10.2991/assehr.k.210918.055
ID  - Nugraha2021
ER  -