The analysis of the factors affecting student loyalty

DOI

10.2991/icesshum-19.2019.144How to use a DOI?

Keywords

student loyalty, quality assurance, higher education, confirmatory factor analysis

Abstract

This research aims to analyze the factors that affect student loyalty. The research used a quantitative approach with a survey as a method. The data were analyzed using a Confirmatory Factor Analysis (CFA). 255 students were selected as the respondents using a proportionate stratified random sampling technique. The results of the First Order CFA indicate that the statements that make up the indicators of Student Loyalty are reliable statements in measuring the latent variables of Student Loyalty, while the value of the factor loading on the indicators of the Second Order CFA model is good at measuring Student Loyalty variables.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shinta Doriza1
AU  - Sutjipto
AU  - Mukhneri
PY  - 2019/08
DA  - 2019/08
TI  - The analysis of the factors affecting student loyalty
BT  - Proceedings of the 1st International Conference on Education Social Sciences and Humanities (ICESSHum 2019)
PB  - Atlantis Press
SP  - 927
EP  - 932
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesshum-19.2019.144
DO  - 10.2991/icesshum-19.2019.144
ID  - Doriza12019/08
ER  -