The research of enterpreneur cognition in strategic change

DOI

10.2991/icessms-16.2017.84How to use a DOI?

Keywords

Enterpreneur cognition; strategic change; dynamic environment; positive correlation

Abstract

Under the background of rapid change in market demand, such as growth of competitors and technology innovation, strategy change becomes inevitable choice for sustainable development of enterprises.To be successful in implementation of strategy change, we need to study influence factors of strategy change deeply. This paper uses the theory of bounded rationality, social cognitive theory and knowledge creation theory to analyse the cognition between relationship entrepreneurial and strategic change. The results show that there are different dimensions in the process of entrepreneurial cognition and strategic change. Specifically, the allocation of cognition has a direct positive impact on strategic change; cognitive intention has indirect effect on strategic change explicitly; cognitive socialization and externalization has indirect effect on strategic change. From the perspective of integrity, entrepreneur cognition has a direct impact on strategic change. The conclusions of this study have positive implications for the optimization of entrepreneurial cognitive modeling and the promotion of strategic change.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zihui Zheng
AU  - Xiaohu Zhou
PY  - 2017/02
DA  - 2017/02
TI  - The research of enterpreneur cognition in strategic change
BT  - Proceedings of the 2016 2nd International Conference on Education, Social Science, Management and Sports (ICESSMS 2016)
PB  - Atlantis Press
SP  - 402
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/icessms-16.2017.84
DO  - 10.2991/icessms-16.2017.84
ID  - Zheng2017/02
ER  -