The Influence of Social Guidance Services to Consumptive Behavior of Junior High Students
- https://doi.org/10.2991/icet-19.2019.49How to use a DOI?
- social guidance services, consumptive behavior
Consumptive behavior is behavior that is no longer based on rational considerations, but rather because of desires that have reached irrational levels again. Consumptive behavior is the human tendency to consume unlimited. Based on the observations of researchers at Brother Don Bosco Tomohon Junior High School, there were some students who had consumptive behavior. Therefore, researchers suspect students need to be equipped with social guidance services. This research uses quantitative methods. Subjects in this study determined 17% with the number of respondents as many as 34 students. Data analysis techniques in this study used simple regression analysis using SPSS version 23 computer program tools. From the research results obtained a regression equation ŷ = 104, 608 - 0.324X. Significant test obtained t count of -2.250 and P-value of 0.031> 0.05. The results of this study support the Ha hypothesis proposed so that it can be accepted. The results of this study can be concluded that social guidance services have a positive influence on consumer behavior. This means that if there is an increase in social guidance services, there will be a decrease in consumer behavior. The power of determination is shown by R square 0.13 which means that 13.7% of the variance of consumptive behavior (Y) is determined by the social guidance service variable.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hans Hans Pontororing AU - Hans Pontororing PY - 2019/12 DA - 2019/12 TI - The Influence of Social Guidance Services to Consumptive Behavior of Junior High Students BT - Proceedings of the 5th International Conference on Education and Technology (ICET 2019) PB - Atlantis Press SP - 197 EP - 198 SN - 2352-5398 UR - https://doi.org/10.2991/icet-19.2019.49 DO - https://doi.org/10.2991/icet-19.2019.49 ID - HansPontororing2019/12 ER -