The Technology Used for Government’s Communication Strategy During COVID-19 Pandemic; A Comparative Study Between Langkawi, Malaysia and Bali, Indonesia

DOI

10.2991/assehr.k.211126.035How to use a DOI?

Keywords

Technology Media; Government; Communication; COVID-19 pandemic; Tourism

Abstract

This study aims to explore the uses of technology in the government’s communication strategy to inform and socialize any regulation and support to the tourism sectors in Langkawi and Bali during the limitation of access due to the Covid19 pandemic. Using a qualitative approach, data were collected from semi-structured interviews with representatives from four hotels in Langkawi and Bali including government agencies, and observation and literature review, with the case study as the method. By exploring the Media Richness Theory in the analysis, this study found that the government from each country has used different approaches in communicating with the community during the COVID-19 pandemic. However, both have done some adjustments in terms of communication media which one of the solutions is using the technology media. The adjustments are using the website, application, online meeting, video conference, and social media.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Dina Sekar Vusparatih
AU  - Handy Martinus
AU  - Eshaby Mustafa
AU  - Nurul Syazana Hishamuddin
PY  - 2021
DA  - 2021/11/26
TI  - The Technology Used for Government’s Communication Strategy During COVID-19 Pandemic; A Comparative Study Between Langkawi, Malaysia and Bali, Indonesia
BT  - Proceedings of the 7th International Conference on Education and Technology (ICET 2021)
PB  - Atlantis Press
SP  - 50
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211126.035
DO  - 10.2991/assehr.k.211126.035
ID  - Vusparatih2021
ER  -