Analysis of Overseas Management Strategy of the Volkswagen Group

DOI

10.2991/aebmr.k.210319.042How to use a DOI?

Keywords

Volkswagen Group, financial objectives, COVID-19 pandemic, key performance indicators (KPIs), competitiveness

Abstract

The performance of multinational organizations is based on their strategic objectives. Global dynamics and trends prompt companies to develop effective expansion approaches to other countries. The achievement of these strategies is evaluated by several aspects, including the financial indicators. Currently, companies are severely affected by the COVID-19 pandemic and have been prompted to respond through diversification, research, and innovation. This research uses the case study approach, which has gained a reputation for examining real-world issues. The focus of the case study is Volkswagen Group, a German automobile company. The case study involves qualitative and quantitative data obtained online from its annual report and news. This case study aimed at evaluating the overseas management strategy of Volkswagen Group, including the firm’s overall trend, performance and strategy, and financial objectives and performance. This paper aims to understand how Volkswagen Group has maintained its competitiveness and met its financial goals. Volkswagen Group’s competitiveness is based on its strategy, including sustainability, research, and development. Its effectiveness is reflected in increasing revenue and market share. Although the company was affected by the COVID-19 pandemic, it has bounced back due to the high demand for luxury vehicles. Future research should evaluate other aspects of the firm’s competitiveness, including marketing and innovation in depth.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulin Bai
PY  - 2021
DA  - 2021/03/22
TI  - Analysis of Overseas Management Strategy of the Volkswagen Group
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 229
EP  - 234
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.042
DO  - 10.2991/aebmr.k.210319.042
ID  - Bai2021
ER  -