The Impact of Deviant Strategy on Corporate Innovation Performance: The Moderating Role of Equity Incentives and Market Competition
- https://doi.org/10.2991/aebmr.k.210319.043How to use a DOI?
- Deviant strategy, corporate innovation performance, equity incentive, market competition
Related research has pointed out that the choice of corporate strategy can affect corporate performance, but the relationship between deviant strategy and corporate innovation performance has not been revealed. This article uses the 2007-2017 Chinese A-share listed companies as samples. The study found that corporate innovation performance is affected by deviant strategy, and there is a positive correlation between them; equity incentives will strengthen the relationship between deviant strategy and corporate innovation performance; however, market competition will weaken the relationship between deviant strategy and the innovation performance of enterprises. This research has certain theoretical significance and provides relevant suggestions for management practice.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chong Chen PY - 2021 DA - 2021/03/22 TI - The Impact of Deviant Strategy on Corporate Innovation Performance: The Moderating Role of Equity Incentives and Market Competition BT - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) PB - Atlantis Press SP - 235 EP - 239 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210319.043 DO - https://doi.org/10.2991/aebmr.k.210319.043 ID - Chen2021 ER -