Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)

Analysis on the Application of Custom Segmentation

Authors
Fanjun Zeng
Corresponding Author
Fanjun Zeng
Available Online 22 March 2021.
DOI
10.2991/aebmr.k.210319.023How to use a DOI?
Keywords
Business Analytics, Customers, Marketing, Profit, Segmentation
Abstract

It has been proved that customer segmentation can bring more profits to companies. However, many small companies still hesitate to use it, or they just do not know how to actually use customer segmentation. This paper analyzes the purpose and benefits of customer segmentation. The most common applications of customer segmentation are customer development and customer retention which allow businesses to sell more of their products. Moreover, this paper illustrates the general process of customer segmentation to give a brief idea about building customer segmentation. The end of the paper lists the functions of customer segmentation in the telecommunication, retail, and credit card industry as examples of using and altering customer segmentation in different industries.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
22 March 2021
ISBN
10.2991/aebmr.k.210319.023
ISSN
2352-5428
DOI
10.2991/aebmr.k.210319.023How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fanjun Zeng
PY  - 2021
DA  - 2021/03/22
TI  - Analysis on the Application of Custom Segmentation
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 127
EP  - 130
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.023
DO  - 10.2991/aebmr.k.210319.023
ID  - Zeng2021
ER  -