Analysis on the Customer Segmentation of HuaWei Company

DOI

10.2991/aebmr.k.210319.024How to use a DOI?

Keywords

Huawei company, marketing strategy, customer segmentation

Abstract

With the gradual improvement of the convenience of information acquisition, people can get the information they expected to look for more easily than before. It will bring a lot of convenience for the company to do big data investigation. But at the same time, it may also bring some bad conditions for the company, which need to be avoided, such as over-segmentation when the company is designing their marketing strategy. An over-segmentation could bring a number of drawbacks to the company. For example, the manager of the company may not be able to make inform decisions because over-segmentation could lead the information gathered not accurate or useful at all for the reason that it groups customers into too many parts. Huawei could be regarded as a successful company in recent years due to its outstanding innovation of their smart phone devices. However, it could be quite hard to stand out because people right now are situated in a competitive mobile phone market. Based on this fact, it could lead to people’s interest to find out how this company accomplishes their successful marketing strategy and how their customer segmentation is. In other words, this article mainly evaluated Huawei company’s performance, especially in terms of its marketing strategy of customer segmentation and it also analyzes whether they have made the common mistake that could be easily made when people are doing their segmentation strategy.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Yueyuan
PY  - 2021
DA  - 2021/03/22
TI  - Analysis on the Customer Segmentation of HuaWei Company
BT  - Proceedings of the 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021)
PB  - Atlantis Press
SP  - 131
EP  - 135
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210319.024
DO  - 10.2991/aebmr.k.210319.024
ID  - Yueyuan2021
ER  -