An Analysis of China’s Cosmetics Market: Taking Estee Lauder Companies Inc. as an Example

DOI

10.2991/978-94-6463-142-5_60How to use a DOI?

Keywords

China's cosmetics market; marketing channels; market supervision; price discrimination methods; advertising; consumer irrationality

Abstract

Estee Lauder makes a brilliant performance in China's cosmetics market and occupies a large market share of the middle and high-end products. Studying the performance of Estee Lauder Companies Inc. Will give the raising Chinese local cosmetics companies an insight into successful business paten. The cosmetics market in China is constantly improving, as well, an increasing number of local cosmetics companies start entering the competition of the high-end market. This paper finds that Estee Lauder is in a monopolistic competitive market, and it takes efforts to make good use of advertising in order to reduce the impact of asymmetric information. In addition, I provide evidence and analysis for the irrational behavior of consumers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jiarong Gu
PY  - 2023
DA  - 2023/05/15
TI  - An Analysis of China’s Cosmetics Market: Taking Estee Lauder Companies Inc. as an Example
BT  - Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023)
PB  - Atlantis Press
SP  - 536
EP  - 542
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-142-5_60
DO  - 10.2991/978-94-6463-142-5_60
ID  - Gu2023
ER  -