Proceedings of the 2nd International Conference on Humanities Education and Social Sciences (ICHESS 2019)

Research on the Relationship between Cooperation Experience and Opportunistic Behavior

Authors
xiaodong Li, haixu Song, xiaofeng Zhang, kening Chen
Corresponding Author
xiaodong Li
Available Online November 2019.
DOI
10.2991/ichess-19.2019.103How to use a DOI?
Keywords
Cooperation experience, opportunistic behavior, social exchange theory
Abstract

Alliance is an important strategic choice for many companies to share risks and resources with partners. In order to reduce the risk of partner opportunistic behavior, many companies choose to establish long-term cooperative relationships. In recent years, many studies have found that the risk of opportunistic behavior in long-term cooperation is higher. This paper reviews privious reaearch on the relationship between cooperative experience and opportunistic behavior. Based on the theory of social exchange theory, the experience of cooperation increases mutual trust among members of the alliance, forming conventions and relationship norms, and which inhibiting opportunistic behavior. However, based on the theory of transaction cost theory, the experience of cooperation leads to a decrease in supervision in the alliance, which creates a convenient condition for the partner's opportunistic behavior and may lead to an increase in opportunistic behavior in the alliance. Therefore, future research should focus on the boundary conditions of cooperative experience affecting opportunistic behavior, and explore the relationship between cooperation experience and opportunistic behavior in alliances in different situations.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Humanities Education and Social Sciences (ICHESS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
978-94-6252-842-0
ISSN
2352-5398
DOI
10.2991/ichess-19.2019.103How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - xiaodong Li
AU  - haixu Song
AU  - xiaofeng Zhang
AU  - kening Chen
PY  - 2019/11
DA  - 2019/11
TI  - Research on the Relationship between Cooperation Experience and Opportunistic Behavior
BT  - Proceedings of the 2nd International Conference on Humanities Education and Social Sciences (ICHESS 2019)
PB  - Atlantis Press
SP  - 487
EP  - 490
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichess-19.2019.103
DO  - 10.2991/ichess-19.2019.103
ID  - Li2019/11
ER  -