Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)

Innovation Analysis of Traditional Crafts Spread Mode From the Perspective of Tik Tok APP

Authors
Mingzhu Yu, Shijian Cang, Mengmeng Qian
Corresponding Author
Shijian Cang
Available Online 16 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201214.580How to use a DOI?
Keywords
Tik Tok App, traditional crafts, spread strategy
Abstract

With the acceleration of global cultural integration, the development of traditional crafts has become increasingly difficult. Therefore, traditional craftsmanship needs more attention and recognition. As the most downloaded short video software in China, Tik Tok has a natural traffic advantage and a large active customer base. It naturally becomes an ideal communication platform for traditional crafts. By analyzing the reasons for the difficulty of traditional crafts, this article will deeply explore the new model of developing traditional crafts based on Tik Tok APP.The innovation of communication mode can promote the better development of folk handicrafts in the new era. It can also seek new ideas and methods for the development of other traditional cultures.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2020
ISBN
978-94-6239-301-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201214.580How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mingzhu Yu
AU  - Shijian Cang
AU  - Mengmeng Qian
PY  - 2020
DA  - 2020/12/16
TI  - Innovation Analysis of Traditional Crafts Spread Mode From the Perspective of Tik Tok APP
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 645
EP  - 648
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.580
DO  - https://doi.org/10.2991/assehr.k.201214.580
ID  - Yu2020
ER  -