Innovation Analysis of Traditional Crafts Spread Mode From the Perspective of Tik Tok APP
- DOI
- 10.2991/assehr.k.201214.580How to use a DOI?
- Keywords
- Tik Tok App, traditional crafts, spread strategy
- Abstract
With the acceleration of global cultural integration, the development of traditional crafts has become increasingly difficult. Therefore, traditional craftsmanship needs more attention and recognition. As the most downloaded short video software in China, Tik Tok has a natural traffic advantage and a large active customer base. It naturally becomes an ideal communication platform for traditional crafts. By analyzing the reasons for the difficulty of traditional crafts, this article will deeply explore the new model of developing traditional crafts based on Tik Tok APP.The innovation of communication mode can promote the better development of folk handicrafts in the new era. It can also seek new ideas and methods for the development of other traditional cultures.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mingzhu Yu AU - Shijian Cang AU - Mengmeng Qian PY - 2020 DA - 2020/12/16 TI - Innovation Analysis of Traditional Crafts Spread Mode From the Perspective of Tik Tok APP BT - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020) PB - Atlantis Press SP - 645 EP - 648 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.580 DO - 10.2991/assehr.k.201214.580 ID - Yu2020 ER -