Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)

Re-examine the Strategy of the Unrelated Technology Diversification—The Perspective of Innovative Ecosystems

Authors
Peng Chen
Corresponding Author
Peng Chen
Available Online 16 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201214.568How to use a DOI?
Keywords
Unrelated technology diversification, innovation ecosystem, ambidextrous innovation
Abstract

How does unrelevant technology diversification drive corporate sales growth? This paper used the data of Chinese auto manufacturing companies from 1999 to 2019 to examine the coupling effect between the innovation ecosystem created by unrelated diversification and the company’s core technological innovation and marketing investment. The results show that:exploratory and unrelated diversified innovation ecosystem cannot directly increase firm growth, but it can actively cooperate with the core technology innovation and the marketing investment. The exploitative and unrelated diversified innovation ecosystem can directly promote firm growth, but it is difficult to form a coupling effect with core technological innovation and marketing investment.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2020
ISBN
978-94-6239-301-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201214.568How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Peng Chen
PY  - 2020
DA  - 2020/12/16
TI  - Re-examine the Strategy of the Unrelated Technology Diversification—The Perspective of Innovative Ecosystems
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 583
EP  - 591
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.568
DO  - https://doi.org/10.2991/assehr.k.201214.568
ID  - Chen2020
ER  -