Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)

Fan Culture and the Spread of Public Benefit During the Pandemic of COVID-19

A Case Study of Fans Clubs of Cai Xukun and Xiao Zhan

Authors
Yin Yin
Corresponding Author
Yin Yin
Available Online 16 December 2020.
DOI
10.2991/assehr.k.201214.683How to use a DOI?
Keywords
COVID-19 pandemic, Weibo, public welfare communication, fan charity, fan culture
Abstract

During the COVID-19 pandemic, medical supplies and help for venerable community were relatively scarce in China. Fans of celebrities gathered on Weibo and donated a large number of materials and money. The donation of fans during the epidemic was a collective activity with great effect. Not only did they make a great contribution to public welfare, but they were also affirmed and praised by the national mainstream media. This article aims to study the reasons, channels, content, effects and impacts of fan community participating in public welfare activities during the epidemic. At the same time, it also focuses on the transformation of fan culture and explores the millennial generation’s social participation and the presentation of their values. This article uses a combination of quantitative analysis and qualitative analysis to summarise the communication effects in four aspects and finds that the millennial fan culture is actively guided by the country gradually and transforming. It also points out the advantages of high efficiency, openness, transparency, and easy supervision of fan charity during the epidemic.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2020
ISBN
10.2991/assehr.k.201214.683
ISSN
2352-5398
DOI
10.2991/assehr.k.201214.683How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yin Yin
PY  - 2020
DA  - 2020/12/16
TI  - Fan Culture and the Spread of Public Benefit During the Pandemic of COVID-19
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 1135
EP  - 1139
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.683
DO  - 10.2991/assehr.k.201214.683
ID  - Yin2020
ER  -