Analysis on Vlog Story-telling Techniques and Advertisement

DOI

10.2991/assehr.k.201214.468How to use a DOI?

Keywords

Vlog, advertising trends, storytelling techniques, brand marketing

Abstract

The purpose of this article is to analyze the success of vlogs from its story-telling perspective, and to see what can be applied to the future advertising. A case study of vlog advertising is analyzed in this article, and the author finds that great content, story-telling aesthetics, and influencer choice all contribute to the success of vlog advertising. From this case study, this study makes several predictions of the future advertising trends, which includes the transformation in shooting patterns, advertising perspectives, and distribution platforms. And it will keep developing the brand’s own unique aesthetic image and making use of the celebrity effect as a way of marketing strategy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hanshi Zhang
PY  - 2020
DA  - 2020/12/16
TI  - Analysis on Vlog Story-telling Techniques and Advertisement
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 68
EP  - 72
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.468
DO  - 10.2991/assehr.k.201214.468
ID  - Zhang2020
ER  -