Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)

Analysis of Body Consumption in Webcast

Authors
Qingwei Jiang, HongMeng Dong
Corresponding Author
Qingwei Jiang
Available Online 16 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201214.668How to use a DOI?
Keywords
Webcast, Anchor, Physical Consumption, Audience, Consumer Ideology
Abstract

Baudrillard once said in “consumer society” the body has become the most beautiful consumer goods in today’s society “, a warning. In recent years, China’s webcast industry has developed rapidly, the body of network anchorman has been commercialized, the body has become the most beautiful consumer goods in webcast. This paper adopts the method of participatory observation, participates in the webcast, observes the interaction between the anchorman and the audience, and analyzes how the body of the network anchorman is commercialized and the consumption logic behind the body consumption in the carnival of body consumption.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2020
ISBN
978-94-6239-301-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201214.668How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qingwei Jiang
AU  - HongMeng Dong
PY  - 2020
DA  - 2020/12/16
TI  - Analysis of Body Consumption in Webcast
BT  - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020)
PB  - Atlantis Press
SP  - 1067
EP  - 1070
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.668
DO  - https://doi.org/10.2991/assehr.k.201214.668
ID  - Jiang2020
ER  -