Analysis of Body Consumption in Webcast
- https://doi.org/10.2991/assehr.k.201214.668How to use a DOI?
- Webcast, Anchor, Physical Consumption, Audience, Consumer Ideology
Baudrillard once said in “consumer society” the body has become the most beautiful consumer goods in today’s society “, a warning. In recent years, China’s webcast industry has developed rapidly, the body of network anchorman has been commercialized, the body has become the most beautiful consumer goods in webcast. This paper adopts the method of participatory observation, participates in the webcast, observes the interaction between the anchorman and the audience, and analyzes how the body of the network anchorman is commercialized and the consumption logic behind the body consumption in the carnival of body consumption.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qingwei Jiang AU - HongMeng Dong PY - 2020 DA - 2020/12/16 TI - Analysis of Body Consumption in Webcast BT - Proceedings of the 2020 3rd International Conference on Humanities Education and Social Sciences (ICHESS 2020) PB - Atlantis Press SP - 1067 EP - 1070 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.668 DO - https://doi.org/10.2991/assehr.k.201214.668 ID - Jiang2020 ER -