Consumption Oriented Idol Worship in China

DOI

10.2991/assehr.k.211220.173How to use a DOI?

Keywords

Idol Worship; Chinese Fandom Marketing; Consumption; Social Media

Abstract

Consumption Oriented Idol Worship in China introduces how “consumption-oriented idol worship” affects society in China. It defines consumption-oriented idol worship and describes how it is used in media and products to “throw them into ecstasy” and create a desire for possession. Along with these two points, it describes the three different forms of consumption-oriented idol worship: the “Idolization of Sentimental Capital,” the “Idolization of Spiritual Capital,” and the “Idolization of Ethical Capital.” Also reviewed is how this affects society negatively, such as wasting. Especially noted is the lack of a true agenda for this trend and the lack of recognition from the Chinese government.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xinyu Chen
PY  - 2021
DA  - 2021/12/24
TI  - Consumption Oriented Idol Worship in China
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 1012
EP  - 1016
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.173
DO  - 10.2991/assehr.k.211220.173
ID  - Chen2021
ER  -