A Study on the Misleading Teenagers by Non-traditional

E- cigarette Marketing

DOI

10.2991/assehr.k.211220.395How to use a DOI?

Keywords

E- cigarette; Teenagers; Marketing

Abstract

In recent years, e-cigarettes, as a new form of smoking, have gradually spread among young people, and there are also cases of teenagers smoking e-cigarettes on campus. In this study, our group mainly studied how non-traditional marketing methods of e- cigarettes affect the cognitive judgment of some teenagers on the harm degree of e- cigarettes, and proposed that this non-traditional marketing method would mislead the cognition degree of e-cigarettes harm degree of teenagers to some extent as the research hypothesis. In order to explore this issue, our group adopted the form of anonymous questionnaires and interviews with experts, and concluded that the unconventional marketing methods of e-cigarettes vendors would mislead teenagers about e-cigarettes to some extent, which is mainly reflected in the lack of understanding of the dangers of e-cigarettes and the tendency of willingness to try. In a society where the number of young people smoking e-cigarettes is increasing every year, only when the causes of the problem are identified can effective solutions be found. Our team’s investigation and research attempts to help solve this problem from one aspect.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Feng zhenhao
AU  - Zhu Yizhou
AU  - Xue Shenrui
PY  - 2021
DA  - 2021/12/24
TI  - A Study on the Misleading Teenagers by Non-traditional
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2287
EP  - 2292
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.395
DO  - 10.2991/assehr.k.211220.395
ID  - zhenhao2021
ER  -