Advice for Parents on Advertisement’s Effect on Children

DOI

10.2991/assehr.k.211220.026How to use a DOI?

Keywords

advertising; children; behavioral influence; decision-making; television watching

Abstract

This paper investigates mass media advertising’s negative effect on young children. As technology and internet are evolving in a faster pace than expected, it is important to take a step back to understand how people’s lifestyle and decision-making method has changed accordingly. Furthermore, people need to reflect more on how these changes are impacting young children’s appetite behavior. The paper focuses on analyzing children around the age of 7. While there are some benefits that come with advertising, its negative effects like an increase in obesity are undeniable. The paper aims to analyze the issue first from historical background and then focuses on explaining what parents can do to minimize this effect on their children.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Xiaomo Hou
PY  - 2021
DA  - 2021/12/24
TI  - Advice for Parents on Advertisement’s Effect on Children
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 152
EP  - 155
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.026
DO  - 10.2991/assehr.k.211220.026
ID  - Hou2021
ER  -