The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience

Zhaoyi Cong; Yujie Hong; Xinyue Liu; Zhenyi Zhang

doi:10.2991/assehr.k.211220.158

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The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience

Take Exciting Offer as an Example

Authors

Zhaoyi Cong¹^{, †}, Yujie Hong²^{, †}, Xinyue Liu³^{, †}, Zhenyi Zhang⁴^{, *}^{, †}

¹Bellisario College of Communications, Pennsylvania State University, University Park, 16802, United States.

²Faculty of Arts and Humanities, Coventry University, Coventry, CV1 5FB, United Kingdom.

³College of Applied Arts and Sciences, Beijing Union University, Beijing, 100088, China.

⁴Faculty of Humanities and Arts, Macau University of Science and Technology, Macau, 999078, China.

^†

These authors contributed equally.

^*Corresponding author. Email: 1909853ma111002@student.must.edu.mo

Corresponding Author

Zhenyi Zhang

Available Online 24 December 2021.

DOI: 10.2991/assehr.k.211220.158 How to use a DOI?
Keywords: Chinese reality show; De-celebrity; Exciting Offer; Ordinary people reality shows
Abstract: In recent years, China’s variety shows market is full of different types of reality shows and favored by the public. Celebrity reality shows were once popular, but with their development away from “reality”. The market focuses gradually shifted to the reality shows of ordinary people. In this study, the researcher analyzes the development process of reality show de-stardom. To study how the public views the problem of de-stardom in reality shows. The researchers chose focus groups as one of the research methods in this study. Utilizing convenient sampling, 12 participants, aged between 20 and 30 years old, were selected as representatives of the mainstream audiences of Reality shows in China. The analysis shows that the public is gradually inclined to accept reality shows of people. Audiences pay more attention to the programs with social significance, and they think that the stars and real people use unreasonable propaganda methods and scripts. Reality shows are a sharp contrast. Ordinary reality shows focus on reviewing the quality of content, controlling the fit between guests and content, providing positive guidance to the audience, and forming a high link with society. “De-celebrity” has become a node in the development of reality shows, which provides a positive development direction for the reality show market.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 24 December 2021
ISBN: 978-94-6239-495-7
ISSN: 2352-5398
DOI: 10.2991/assehr.k.211220.158 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Zhaoyi Cong
AU  - Yujie Hong
AU  - Xinyue Liu
AU  - Zhenyi Zhang
PY  - 2021
DA  - 2021/12/24
TI  - The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 923
EP  - 928
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.158
DO  - 10.2991/assehr.k.211220.158
ID  - Cong2021
ER  -

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