The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience
Take Exciting Offer as an Example
These authors contributed equally.
- 10.2991/assehr.k.211220.158How to use a DOI?
- Chinese reality show; De-celebrity; Exciting Offer; Ordinary people reality shows
In recent years, China’s variety shows market is full of different types of reality shows and favored by the public. Celebrity reality shows were once popular, but with their development away from “reality”. The market focuses gradually shifted to the reality shows of ordinary people. In this study, the researcher analyzes the development process of reality show de-stardom. To study how the public views the problem of de-stardom in reality shows. The researchers chose focus groups as one of the research methods in this study. Utilizing convenient sampling, 12 participants, aged between 20 and 30 years old, were selected as representatives of the mainstream audiences of Reality shows in China. The analysis shows that the public is gradually inclined to accept reality shows of people. Audiences pay more attention to the programs with social significance, and they think that the stars and real people use unreasonable propaganda methods and scripts. Reality shows are a sharp contrast. Ordinary reality shows focus on reviewing the quality of content, controlling the fit between guests and content, providing positive guidance to the audience, and forming a high link with society. “De-celebrity” has become a node in the development of reality shows, which provides a positive development direction for the reality show market.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhaoyi Cong AU - Yujie Hong AU - Xinyue Liu AU - Zhenyi Zhang PY - 2021 DA - 2021/12/24 TI - The “De-celebrity” Trend of the Chinese Reality Show Industry from the Perspective of the Main Audience BT - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021) PB - Atlantis Press SP - 923 EP - 928 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211220.158 DO - 10.2991/assehr.k.211220.158 ID - Cong2021 ER -