How Does Video Platform Contribute to the Dissemination of Chinese Talent Shows?
Case Study of Chuang 2021
These authors contributed equally.
- DOI
- 10.2991/assehr.k.211220.151How to use a DOI?
- Keywords
- Chuang 2021; Talent shows; Video platform; Dissemination; Social Media
- Abstract
Chinese talent shows are becoming popular in recent years, and producers have incorporated more ways to propagate their shows. Common marketing can be divided into two levels: online and offline. Among all the online marketing strategies employed by producers of Chinese talent shows, we focus on the video platform’s contribution to the dissemination of talent shows. We first researched the dissemination of online videos and social media. To investigate how the video platform affects audiences’ choices, we conducted a survey and collected 100 answers. Then, we analyzed the result of the survey, together with the essays we read. In conclusion, video platforms provide an advantageous environment for disseminating Chinese talent shows, providing a platform for shows to propagate themselves, attracting new audiences, and expanding influence.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Chenyang Kong AU - Jiayi Zhang AU - Xiyue Zhang PY - 2021 DA - 2021/12/24 TI - How Does Video Platform Contribute to the Dissemination of Chinese Talent Shows? BT - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021) PB - Atlantis Press SP - 888 EP - 892 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211220.151 DO - 10.2991/assehr.k.211220.151 ID - Kong2021 ER -