Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)

Research on the Influence of E-sports News on Middle-Aged Audience Attitude

Authors
Siqi Liu1, , Zitong Shang1, , Yingzhuo Zheng1, *,
1Communication University of Zhejiang, Hangzhou, 310000, China

These authors contributed equally.

*Corresponding author. Email: 184202244@stu.cuz.edu.cn
Corresponding Author
Yingzhuo Zheng
Available Online 24 December 2021.
DOI
10.2991/assehr.k.211220.411How to use a DOI?
Keywords
E-sports; media; attitude; the middle-aged
Abstract

As E-sports is booming in China in recent years, E-sports news also appears in public in great numbers. Based on data analysis and literature review, it is clear that mainstream media’s attitude towards E-sports has converted in the last few years, but do these news reports actually affect people’s attitudes, especially the middle-aged? Compared with people from other age groups, they experienced the discourse transformation of E-sports in media and have sufficient ability to obtain new information, so their opinion means a great deal to the development of E-sports. To figure out this issue, we conducted a survey to explore the influence of E-sports news on middle-aged audiences’ attitudes. Eventually, we find that news did change their attitude in the sort of ways. Still, it is not adequately objective and comprehensive, few middle-aged people in our research show enough knowledge about E-sports. And new media, as the crucial main battlefield of public opinion, is not used appropriately to propagandize E-sports. To make more people understand and embrace E-sports, the depiction of it should be multi-faceted. Hence audience will find the reality of the industry.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2021
ISBN
10.2991/assehr.k.211220.411
ISSN
2352-5398
DOI
10.2991/assehr.k.211220.411How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Siqi Liu
AU  - Zitong Shang
AU  - Yingzhuo Zheng
PY  - 2021
DA  - 2021/12/24
TI  - Research on the Influence of E-sports News on Middle-Aged Audience Attitude
BT  - Proceedings of the 2021 4th International Conference on Humanities Education and Social Sciences (ICHESS 2021)
PB  - Atlantis Press
SP  - 2378
EP  - 2384
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211220.411
DO  - 10.2991/assehr.k.211220.411
ID  - Liu2021
ER  -