Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)

<Previous Article In Volume
Next Article In Volume>

Sexual Liberation in American Music Videos: An Analysis of Cardi B's Music Videos and Their Social Response

Authors
Yi Chen1, Muqing Niu2, Yifei Wang3, *, Yuyan Xiang4
1Faculty of Government and Management, Yunnan University, Kunming, China
2The Experimental High School Attached to Beijing Normal University, Beijing, China
3The Ealing International School in Dalian, Dalian, China
4North Cross School Shanghai, Shanghai, China
*Corresponding author. Email: 1452254307@qq.com
Corresponding Author
Yifei Wang
Available Online 30 December 2022.
DOI
10.2991/978-2-494069-89-3_144How to use a DOI?
Keywords
Music video; Sexual liberation; Social influence; Capitalism; Patriarchal society
Abstract

This paper starts from the perspective of patriarchal social background and takes the political and feminist logic as a clue, focusing on the popular music industry constructed by the interwoven forces of capitalism and consumerism. Our study examines the music videos of American rapper Cardi B and the diverse responses they prompted and their causes. We analyze the visual (scene layout, costume) and contextual (lyrics, melody) elements of Cardi B's music videos and conduct data analysis (music output, international awards, chart sales data, social media commentaries) for their respective public reception and discourses. Our study captures many elements that symbolize sexual objectification, whose feedback is polarized due to different ideologies. We find that the patriarchal consumerism society formed a similar negative response. At the same time, the new feminism waves and theories led some viewers to consider the music videos as examples of sexual liberation.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2022
ISBN
10.2991/978-2-494069-89-3_144
ISSN
2352-5398
DOI
10.2991/978-2-494069-89-3_144How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yi Chen
AU  - Muqing Niu
AU  - Yifei Wang
AU  - Yuyan Xiang
PY  - 2022
DA  - 2022/12/30
TI  - Sexual Liberation in American Music Videos: An Analysis of Cardi B's Music Videos and Their Social Response
BT  - Proceedings of the 2022 5th International Conference on Humanities Education and Social Sciences (ICHESS 2022)
PB  - Atlantis Press
SP  - 1255
EP  - 1268
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-89-3_144
DO  - 10.2991/978-2-494069-89-3_144
ID  - Chen2022
ER  -