Solving the Dilemma: Organizational Management and Market Strategy Adjustment of XPeng

DOI

10.2991/978-2-38476-551-5_82How to use a DOI?

Keywords

XPeng Motors; NEVs; SWOT analysis; Market Strategy

Abstract

This paper selects XPeng Motors as the research subject and employs the SWOT analysis framework to systematically investigate its organizational transformation and market strategy adjustment process from 2022 to 2025. The study shows that after experiencing the strategic crisis in 2022, XPeng Motors achieved a transformation from “being on the brink of survival” to “an industry leader” through systematic changes such as introducing a professional management team, optimizing the organizational structure, restructuring the product matrix, and streamlining the supply chain. This research not only provides theoretical support and practical guidance for the sustainable development of XPeng Motors, but also offers replicable experience paradigms for the strategic transformation of China’s new energy vehicle industry.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaonan Li
PY  - 2026
DA  - 2026/03/26
TI  - Solving the Dilemma: Organizational Management and Market Strategy Adjustment of XPeng
BT  - Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
PB  - Atlantis Press
SP  - 755
EP  - 767
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-551-5_82
DO  - 10.2991/978-2-38476-551-5_82
ID  - Li2026
ER  -