How the Elements of Outstanding Traditional Chinese Culture Are Integrated into the Film IP to Transform the Audience’s Cultural Consumption into Cultural Identity: A Multi-Case Study of Successful Chinese Film IPs

DOI

10.2991/978-2-38476-551-5_96How to use a DOI?

Keywords

Outstanding Chinese culture; Chinese film IP; Value; Audience cultural consumption; Cultural identity

Abstract

In recent years, the Chinese domestic film IP (Intellectual Property) has rapidly developed, which has strong cultural awareness and international communication potential. Numerous representative audiovisual works have emerged, such as the Ne Zha series, the Fengshen series, and Chang’an San Wan Li, achieving remarkable box office success while simultaneously resonating deeply with the audience on a cultural identity level. The traditional myths and historical texts have been reinterpreted in contemporary ways by these films, transforming cultural consumption into cultural identification and becoming a key factor in the mainstream Chinese cultural dissemination.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinyue Luo
PY  - 2026
DA  - 2026/03/26
TI  - How the Elements of Outstanding Traditional Chinese Culture Are Integrated into the Film IP to Transform the Audience’s Cultural Consumption into Cultural Identity: A Multi-Case Study of Successful Chinese Film IPs
BT  - Proceeding of 2025 8th International Conference on Humanities Education and Social Sciences (ICHESS 2025)
PB  - Atlantis Press
SP  - 895
EP  - 901
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-551-5_96
DO  - 10.2991/978-2-38476-551-5_96
ID  - Luo2026
ER  -