Research on the Influencing Factors of the Willingness to Share Knowledge in WeChat Moments

DOI

10.2991/ichssd-19.2019.34How to use a DOI?

Keywords

WeChat Moments,Theory of reasoned action,Structural equation model,Willingness to share knowledge

Abstract

Social networks are important platforms for people in modern society to share information knowledge ,one of which is WeChat Moments. Investigating the influencing factors affecting users' willingness to share knowledge is of great significance both for the dissemination of knowledge and for exploring the characteristics of user behavior. Based on rational behavior theory and attitude theory, this paper uses 199 WeChat users as samples to explore the influencing factors of users' knowledge sharing willingness through structural equation modeling. The research results show that information sources, information characteristics and information quality are important factors affecting users' willingness to share.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongting Xie
AU  - Juan Zhu
PY  - 2019/07
DA  - 2019/07
TI  - Research on the Influencing Factors of the Willingness to Share Knowledge in WeChat Moments
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 167
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.34
DO  - 10.2991/ichssd-19.2019.34
ID  - Xie2019/07
ER  -