Appraisement of CIS of a Certain Hospital Based on SD Method

DOI

10.2991/ichssd-19.2019.68How to use a DOI?

Keywords

CIS (Corporate Identity System), SD (Semantic Differential method), Hospital

Abstract

Objective to investigate how doctors and patients appraise CIS of a certain hospital, and analyze the basic condition of CIS, find the problems, thus to provide advises. Methods SD (Semantic Differential method) is used to survey the doctors and patients about how they appraise the CIS. Results the general appraisement of CIS is good, but it couldn’t reflect “client-centred concept”, appraisement gaps exit between doctors and patients. Conclusions hospital managers should get more familiar with CIS theory, and intensify the conduct of BIS.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wei Wang
AU  - Pengyu Lou
AU  - Wenjing Huang
AU  - Jun Chen
PY  - 2019/07
DA  - 2019/07
TI  - Appraisement of CIS of a Certain Hospital Based on SD Method
BT  - Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)
PB  - Atlantis Press
SP  - 338
EP  - 341
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssd-19.2019.68
DO  - 10.2991/ichssd-19.2019.68
ID  - Wang2019/07
ER  -