Slogan Publicity and Social Mobilization: As the Research Object of the New China Daily (1937–1938)

DOI

10.2991/assehr.k.200727.153How to use a DOI?

Keywords

Anti-Japanese War, The slogan, Social mobilization, New China Daily

Abstract

As the official newspaper of the Communist Party of China during the Anti-Japanese War, the New China Daily was responsible for mobilizing the people in the Shensi-Gansu-Ningxia border areas to take an active part in the Anti-Japanese War. As a means of propaganda with strong motivation, slogans appeared on every page of the New China Daily until December 25, 1938 after the luochuan conference. The Communist Party of China used these slogans to carry out effective mobilization of Anti-Japanese War, economy and culture, which promote the national united front policy, implements the comprehensive Anti-Japanese War mobilization, safeguard the people’s political participation, safeguard the people’s production and living, shape of the Communist Party of China good political image, consolidate the foundation of political legitimacy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liang Shan
PY  - 2020
DA  - 2020/07/27
TI  - Slogan Publicity and Social Mobilization: As the Research Object of the New China Daily (1937–1938)
BT  - Proceedings of the 2020 5th International Conference on Humanities Science and Society Development (ICHSSD 2020)
PB  - Atlantis Press
SP  - 470
EP  - 472
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200727.153
DO  - 10.2991/assehr.k.200727.153
ID  - Shan2020
ER  -