The Red Yellow Blue Event: How the timing of an apology affects the effectiveness of it

DOI

10.2991/ichssr-19.2019.58How to use a DOI?

Keywords

Apology, Effectiveness, Timing, Rumor, Responsibility, Attitude, Comments.

Abstract

Many theorists have analyzed factors that will moderate the effectiveness of a certain apology, but few studies discuss whether the timing of an apology would affect its effectiveness and how does this process happen. The aim of this paper is to examine how the timing of an particular apology influence the effectiveness of itself by analyzing one of the most intensively discussed social issue happened in China in 2017, the Red Yellow Blue event. It is clear that when one want to make an apology as effective as possible when facing with perplexing problems and rumors, the timing of making the apology is worth notice. It would be better for his/her to apologize or make announcement when the truth is all clear, in order to avoid having new accuses, like apologizing insincerely and trying to evade responsibility.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Fang
PY  - 2019/05
DA  - 2019/05
TI  - The Red Yellow Blue Event: How the timing of an apology affects the effectiveness of it
BT  - Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)
PB  - Atlantis Press
SP  - 311
EP  - 316
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-19.2019.58
DO  - 10.2991/ichssr-19.2019.58
ID  - Fang2019/05
ER  -