Explore ways to improve customer delivered value in the context of Internet

DOI

10.2991/ichssr-19.2019.130How to use a DOI?

Keywords

Customer Delivered Value；Competition;Internal marketing; Value chain

Abstract

In the context of economic globalization, with the rapid development of the Internet, the competition among enterprises is becoming increasingly fierce. Enterprises are facing the competition of local enterprises, but also facing foreign capital, and the increasingly changing needs of people also make enterprises face many challenges. Based on the theory of customer delivered value, this paper puts forward some suggestions and suggestions for small and medium-sized enterprises to win the favor of customers, strive to develop in competition and win a place.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cencen Du
AU  - Anfu Yuan
AU  - Peiying Ye
PY  - 2019/05
DA  - 2019/05
TI  - Explore ways to improve customer delivered value in the context of Internet
BT  - Proceedings of the 2019 5th International Conference on Humanities and Social Science Research (ICHSSR 2019)
PB  - Atlantis Press
SP  - 668
EP  - 672
SN  - 2352-5398
UR  - https://doi.org/10.2991/ichssr-19.2019.130
DO  - 10.2991/ichssr-19.2019.130
ID  - Du2019/05
ER  -