An Empirical Study of E-Commerce Users’ Positive Behavioural Intention to Personalized Recommendation System
Guangming Zhang, Qi Cao
Available Online 1 May 2020.
- 10.2991/assehr.k.200428.035How to use a DOI?
- e-commerce, personalized recommendation system, continuance intention, recommendation intention
This paper builds a model of influencing factors of users’ positive behavior intention to e-commerce personalized recommendation system, we conduct empirical research by collecting questionnaires and draw relevant conclusions: system quality, information quality and service quality have significant positive effects on user satisfaction and continuance intention; information quality and service quality have significant positive effects on users’ recommendation intention; user satisfaction has a significant positive impact on the users’ continuance intention and recommendation intention.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guangming Zhang AU - Qi Cao PY - 2020 DA - 2020/05/01 TI - An Empirical Study of E-Commerce Users’ Positive Behavioural Intention to Personalized Recommendation System BT - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) PB - Atlantis Press SP - 150 EP - 153 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200428.035 DO - 10.2991/assehr.k.200428.035 ID - Zhang2020 ER -