Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)

An Empirical Study of E-Commerce Users’ Positive Behavioural Intention to Personalized Recommendation System

Authors
Guangming Zhang, Qi Cao
Corresponding Author
Qi Cao
Available Online 1 May 2020.
DOI
https://doi.org/10.2991/assehr.k.200428.035How to use a DOI?
Keywords
e-commerce, personalized recommendation system, continuance intention, recommendation intention
Abstract
This paper builds a model of influencing factors of users’ positive behavior intention to e-commerce personalized recommendation system, we conduct empirical research by collecting questionnaires and draw relevant conclusions: system quality, information quality and service quality have significant positive effects on user satisfaction and continuance intention; information quality and service quality have significant positive effects on users’ recommendation intention; user satisfaction has a significant positive impact on the users’ continuance intention and recommendation intention.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Guangming Zhang
AU  - Qi Cao
PY  - 2020
DA  - 2020/05/01
TI  - An Empirical Study of E-Commerce Users’ Positive Behavioural Intention to Personalized Recommendation System
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 150
EP  - 153
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.035
DO  - https://doi.org/10.2991/assehr.k.200428.035
ID  - Zhang2020
ER  -