Analysis of the Impact of Customer Relationship Management on Data Outsourcing Enterprises

DOI

10.2991/assehr.k.200428.086How to use a DOI?

Keywords

CRM, data outsourcing, data mining technology

Abstract

With the continuous development of economy and business philosophy, the business processes of enterprises are constantly optimized, production costs are saved and new business development becomes an important basis for production and management considerations. This is why a large number of outsourcing enterprises have emerged. Compared with ordinary enterprises, outsourcing enterprises lack the core product technology support, and their business is greatly affected by the market environment, so it is particularly important to maintain good customer relationships in the operation of outsourcing enterprises. This article analyzes the development status of data outsourcing enterprises and provides optimization suggestions on how data outsourcing enterprises can better implement customer relationship management, which will help data outsourcing enterprises to further implement customer relationship management and improve their profitability and customer satisfaction.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueying Yang
AU  - Xiaoyan Han
PY  - 2020
DA  - 2020/05/01
TI  - Analysis of the Impact of Customer Relationship Management on Data Outsourcing Enterprises
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 394
EP  - 398
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.086
DO  - 10.2991/assehr.k.200428.086
ID  - Yang2020
ER  -