The Construction of Chengdu City Image in New Media Environment: Take Tik Tok as an Example

DOI

10.2991/assehr.k.200428.102How to use a DOI?

Keywords

new media, city image, Tik Tok

Abstract

Nowadays, the city image has become the symbol of the city brand, which is the comprehensive embodiment of the “soft power” of urban development. Therefore, the city image communication has played an important role in the city competition. The new media environment has brought huge changes in the dissemination of information and injected new vitality into the dissemination of city image. The purpose of this paper is to summarize the city image’s construction process of Chengdu on Tik Tok and finds its communication characteristics that be used to reveal the significance and possibility of the new media such as Tik Tok on the communication of city image.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wang Wei
PY  - 2020
DA  - 2020/05/01
TI  - The Construction of Chengdu City Image in New Media Environment: Take Tik Tok as an Example
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 477
EP  - 480
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.102
DO  - 10.2991/assehr.k.200428.102
ID  - Wei2020
ER  -