The Opportunity and Challenge of Agricultural E-Commerce Development Under Epidemic Situation

DOI

10.2991/assehr.k.200428.069How to use a DOI?

Keywords

epidemic, agriculture, e-commerce

Abstract

Epidemic (COVID19) has affected many offline businesses. It caused difficulties for agricultural products sell and had a great impact on agriculture. The green marketing channel was urgently in need for promoting the agricultural products sale. E-commerce platforms were facing the development opportunities, which played a “stabilizing” role in digital economy. Developing agricultural E-commerce is not only an expedient measure, but also a long run plan in the future. Under epidemic circumstances, this paper reviewed the main marketing modes and summarized the opportunities and challenges of agricultural e-commerce in China. Eventually it proposed suggestions for development of agricultural e-commerce were as follows: Ensuring the production and marketing connections in this panic period, constructing the production and marketing big strategies; Accelerating industry integration and building ecological supply chain system; the supporting logistics system to ensure the green channel of agricultural products; Innovating the mechanism and accelerating the integration into the development of e-commerce.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rong Ma
AU  - Ji Chen
AU  - XiaoFeng Cheng
AU  - XueKun Li
PY  - 2020
DA  - 2020/05/01
TI  - The Opportunity and Challenge of Agricultural E-Commerce Development Under Epidemic Situation
BT  - Proceedings of the 6th International Conference on Humanities and Social Science Research (ICHSSR 2020)
PB  - Atlantis Press
SP  - 319
EP  - 322
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200428.069
DO  - 10.2991/assehr.k.200428.069
ID  - Ma2020
ER  -