A Case Study on Habitual Gender Conceptions of Bilibili Anime Devotees:

Notions of Traditional Masculinity, Femininity and Their Transformation

DOI

10.2991/assehr.k.210519.235How to use a DOI?

Keywords

Gender Stereotypes, Anime, Bilibili, Bruno Bucciarati

Abstract

Recent studies on the fundamental aspects of gender stereotypes have raised public’s concern in Chinese society, where social expectations are very prevalent and are exacerbated after watching certain television programs for both genders. This suggests that the traits are traditionally viewed as masculine, including assertiveness, upper body strength, and broad shoulders, while women are always depicted in roles pertaining to gentleness, expressiveness, and cuteness. Bilibili, a Chinese video-sharing website themed on animation and targeted at young people, arguably serves as a source of revelation for gender stereotypes of teenagers. So far, however, few studies have examined how adolescents’ opinions on specific gender-stereotypes are transformed by certain streaming media content alike. Based on the comments and bullet screens collected from different Japanese animations on Bilibili platform, this paper explores the extent to which juveniles endorse those gender expectations. This study mainly focuses on a specific character named Bruno Bucciarati in the anime named JoJo’s Bizarre Adventure: Golden Wind, and argues that the physical appearance and actions of the character incur the advent of fanart, fanfictions, and cosplays, which display him as a feminine image.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yue Zhu
PY  - 2021
DA  - 2021/05/20
TI  - A Case Study on Habitual Gender Conceptions of Bilibili Anime Devotees:
BT  - Proceedings of the 7th International Conference on Humanities and Social Science Research (ICHSSR 2021)
PB  - Atlantis Press
SP  - 1183
EP  - 1189
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210519.235
DO  - 10.2991/assehr.k.210519.235
ID  - Zhu2021
ER  -