Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example

Authors
Jiayan Shen
Shanghai Normal University
*Corresponding author. Email: 1000484670@smail.shnu.edu.cn
Corresponding Author
Jiayan Shen
Available Online 1 June 2022.
DOI
10.2991/assehr.k.220504.483How to use a DOI?
Keywords
Tang Palace Night Banquet; Social Media; Chinese Story; Communication Effect
Abstract

Domestically, telling Chinese stories and exporting Chinese culture through social media can enhance people’s political and cultural identity internally. Externally, it is conducive to establishing foreign exchange position and making Chinese voice heard. The “Tang Palace Night Banquet” of 2021 Henan TV Spring Festival Gala has been widely disseminated on domestic social media and highly praised by the public and media, and has even gone abroad and attracted overseas netizens. Therefore, the article takes the dissemination process and effect of “Tang Palace Night Banquet” on domestic and foreign social media as the research object, and selects Bilibili, Weibo, YouTube and Twitter as platforms to compare the difference in feedback on this program on domestic and foreign social media. The study finds that users’ feedback on “Tang Palace Night Banquet” differs significantly on different social media platforms at home and abroad. Based on this, several suggestions were given. To tell Chinese stories better, narrators themselves should fully accept and affirm Chinese culture; they should pay more attention to the influence of individuals as communicators; adjust language expression to the characteristics of different platforms; and uphold consistency in interpretation on social media at home and abroad.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
10.2991/assehr.k.220504.483
ISSN
2352-5398
DOI
10.2991/assehr.k.220504.483How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Jiayan Shen
PY  - 2022
DA  - 2022/06/01
TI  - How to Narrate China’s Stories Overseas Via Social Media - Take the Dissemination of “Tang Palace Night Banquet” as an Example
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2658
EP  - 2662
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.483
DO  - 10.2991/assehr.k.220504.483
ID  - Shen2022
ER  -