Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

Analysis of Business Strategy of NetEase

Authors
Tianzi Dong1, , Ruizhe Jiang2, , Jun Ma3, *, , Anyu Xu4,
1Xiwai International School, Shanghai, China
2Living Word Shanghai, Shanghai, China
3College of Applied Technology, Soochow University, SuZhou, Jiangsu province, China
4Hefei No.1 High School, Hefei, Anhui province, China

Those authors contributed equally.

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Jun Ma
Available Online 1 June 2022.
DOI
https://doi.org/10.2991/assehr.k.220504.360How to use a DOI?
Keywords
NetEase; internet; strategy
Abstract

With the rapid development of China’s network business, the online entertainment industry has gradually replaced the traditional offline entertainment mode and become the main way of customers’ consumption, choice and attention. Many domestic enterprises invested more into online marketing arena and the competition is getting intense, even large and medium-sized internet enterprises of competitive advantage in local areas have been gradually weakened, facing unprecedented competition pressure. This study takes NetEase as the research object and studies its retention status by analyzing its key business areas. At the same time, it can also provide some theoretical basis and experience for enterprises in the Internet industry.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
978-94-6239-580-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220504.360How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Tianzi Dong
AU  - Ruizhe Jiang
AU  - Jun Ma
AU  - Anyu Xu
PY  - 2022
DA  - 2022/06/01
TI  - Analysis of Business Strategy of NetEase
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2000
EP  - 2004
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.360
DO  - https://doi.org/10.2991/assehr.k.220504.360
ID  - Dong2022
ER  -