Polo Shirts and Its Reflection on Subculture in a Century from 1920s
These authors contributed equally.
- https://doi.org/10.2991/assehr.k.220504.308How to use a DOI?
- Polo shirt; subculture; fashion; classic changes
Mentioning the polo, short sleeves, two side vents, and sport shirt are the basic characteristics. In addition, it is well-known that they were derived from polo and tennis. Currently, polo shirts become golf and yachting clothing. Due to the evolution of fashion, polo has become the popular school uniforms. They are the representation of “college style” and class status symbol.
As the era goes, the old brands are gradually being sifted out. For the continuity of these ‘outdated’ brands, some businesses adopt co-branding to fascinate consumers. What’s more, garments are a part of culture embodiment. This paper expounds the design, culture, development, modern polo and the combination between polo and newborn, or even renascent elements. In addition, the affection and influence of co-branding are mentioned.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Xiaoting Liu AU - Zihan Liu AU - Siyi Yu AU - Xiaobei Zhou PY - 2022 DA - 2022/06/01 TI - Polo Shirts and Its Reflection on Subculture in a Century from 1920s BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 1696 EP - 1701 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.308 DO - https://doi.org/10.2991/assehr.k.220504.308 ID - Liu2022 ER -