Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

Polo Shirts and Its Reflection on Subculture in a Century from 1920s

Authors
Xiaoting Liu2, , Zihan Liu1, , Siyi Yu3, , Xiaobei Zhou4, *,
1College of Jewellery, Guangzhou City University of Technology, Guangzhou, 510000, China,553270464@qq.com
2International Business School of Foreign Languages, Hebei Finance University, Baoding, 071000, China,liuzihan1016@163.com
3Institute of finance and economics, Zhejiang Vocational and Technical College of Industry, Shao Xing, 312000, China,2840681077@qq.com
4Shanghai Adcote School, Shanghai, 200000, China,xiaobei041203@163.com

These authors contributed equally.

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Xiaobei Zhou
Available Online 1 June 2022.
DOI
https://doi.org/10.2991/assehr.k.220504.308How to use a DOI?
Keywords
Polo shirt; subculture; fashion; classic changes
Abstract

Mentioning the polo, short sleeves, two side vents, and sport shirt are the basic characteristics. In addition, it is well-known that they were derived from polo and tennis. Currently, polo shirts become golf and yachting clothing. Due to the evolution of fashion, polo has become the popular school uniforms. They are the representation of “college style” and class status symbol.

As the era goes, the old brands are gradually being sifted out. For the continuity of these ‘outdated’ brands, some businesses adopt co-branding to fascinate consumers. What’s more, garments are a part of culture embodiment. This paper expounds the design, culture, development, modern polo and the combination between polo and newborn, or even renascent elements. In addition, the affection and influence of co-branding are mentioned.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
978-94-6239-580-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220504.308How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Xiaoting Liu
AU  - Zihan Liu
AU  - Siyi Yu
AU  - Xiaobei Zhou
PY  - 2022
DA  - 2022/06/01
TI  - Polo Shirts and Its Reflection on Subculture in a Century from 1920s
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1696
EP  - 1701
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.308
DO  - https://doi.org/10.2991/assehr.k.220504.308
ID  - Liu2022
ER  -