Research on Fragmented Communication and Response Path Under the Background of New Media
- https://doi.org/10.2991/assehr.k.220504.307How to use a DOI?
- New media; Fragmented communication; Media usage; Media multitasking behavior
With the advent of the new media era, people’s media usage habits gradually show the characteristics of fragmentation. The phenomenon of fragmented communication media is becoming more and more intense, and fragmented communication has become a new proposition to be studied urgently. Using the research methods of literature analysis and case analysis, this paper mainly explores the causes, characteristics and challenges of fragmented communication under the background of new media. Users, professional media and other media platforms should be aware of this problem. On the basis of fully recognizing the characteristics of fragmented communication, people should actively promote the optimization of information collection and promote the dynamic balance of the information environment.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Yijin Li PY - 2022 DA - 2022/06/01 TI - Research on Fragmented Communication and Response Path Under the Background of New Media BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 1691 EP - 1695 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.307 DO - https://doi.org/10.2991/assehr.k.220504.307 ID - Li2022 ER -