Research on Fragmented Communication and Response Path Under the Background of New Media

DOI

10.2991/assehr.k.220504.307How to use a DOI?

Keywords

New media; Fragmented communication; Media usage; Media multitasking behavior

Abstract

With the advent of the new media era, people’s media usage habits gradually show the characteristics of fragmentation. The phenomenon of fragmented communication media is becoming more and more intense, and fragmented communication has become a new proposition to be studied urgently. Using the research methods of literature analysis and case analysis, this paper mainly explores the causes, characteristics and challenges of fragmented communication under the background of new media. Users, professional media and other media platforms should be aware of this problem. On the basis of fully recognizing the characteristics of fragmented communication, people should actively promote the optimization of information collection and promote the dynamic balance of the information environment.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yijin Li
PY  - 2022
DA  - 2022/06/01
TI  - Research on Fragmented Communication and Response Path Under the Background of New Media
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1691
EP  - 1695
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.307
DO  - 10.2991/assehr.k.220504.307
ID  - Li2022
ER  -