Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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Exploring Tourism Image of Cultural Heritage Destination Through Travel Photos: A Case Study of Yangzhou City

Authors
Jiaxue Liu1, *, Siyi Zhang1, Jie Hu1, Huiting Yang1
1Tourism and Social Administration College, Nanjing XiaoZhuang University, Nanjing, 211171, China
*Corresponding author. Email: liujiaxue@njxzc.edu.cn
Corresponding Author
Jiaxue Liu
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_170How to use a DOI?
Keywords
Travel photos; cognitive image; emotional image; Canal heritage city; Yangzhou city
Abstract

Analysis of the content of travel photos shared on social media provided an effective way to explore the image of tourist destinations. In this study, 6 major categories and 21 sub-categories landscape of Yangzhou, a famous canal heritage city in China, were identified as typical image elements. A sample of 400 travel photos collected through major travel sharing platforms in China was analyzed, result shows that cognitive image of Yangzhou city mainly consists of the ancient canal landscape, plants and animals’ landscape, pavilion architecture, food, transportation facilities landscape. Then, we explored the color tone, photographic distance, shooting angle of the sample photos, most photos in bright colors with medium and close views show the visitors’ happy mood, lots of photos taken with overhead views, show some landscapes aroused the visitors’ respect and awfulness. Our research shows that the visual content mining on travel photos makes it possible to understand the tourism destination image, thereby providing an important reference for tourism marketing.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
978-2-38476-092-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_170How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaxue Liu
AU  - Siyi Zhang
AU  - Jie Hu
AU  - Huiting Yang
PY  - 2023
DA  - 2023/09/09
TI  - Exploring Tourism Image of Cultural Heritage Destination Through Travel Photos: A Case Study of Yangzhou City
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1337
EP  - 1343
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_170
DO  - 10.2991/978-2-38476-092-3_170
ID  - Liu2023
ER  -