The Representation of Local and Global Cultures Contained in Ngapak T-Shirts Designs

DOI

10.2991/icigr-17.2018.84How to use a DOI?

Keywords

representation, local culture, design

Abstract

Banyumas T-shirt is one creative industrial product in Banyumas Areas functioning not only as the cultural display but also as local nuance. In several designs, the local symbol designs are created in adjacent with the global cultural symbols which result in greatly interesting design. Thus, this research discusses the meanings of the localization and globalization relationship contained in Banyumas T-shirt designs. This is a qualitative research which data are collected by observing the production sites and selecting Ngapak T-shirt designs which have local and global nuances. Those designs are further analyzed using a semiotic approach proposed by Rolland Barthes. The research results find that Ngapak T-shirt designs are actually the fighting processes against global cultures. The presence of global cultural icons contained in Ngapak T-shirt designs is intentionally created to show the winning of local cultures against the global cultures. It is intended to influence the costumers' perceptions to buy those Banyumas t-shirts.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sulyana Dadan
PY  - 2018/01
DA  - 2018/01
TI  - The Representation of Local and Global Cultures Contained in Ngapak T-Shirts Designs
BT  - Proceedings of the 1st International Conference on Intellectuals' Global Responsibility (ICIGR 2017)
PB  - Atlantis Press
SP  - 354
EP  - 358
SN  - 2352-5398
UR  - https://doi.org/10.2991/icigr-17.2018.84
DO  - 10.2991/icigr-17.2018.84
ID  - Dadan2018/01
ER  -