Analysis on the Aesthetic or Unaesthetic Beauty in Film and Television Advertising

DOI

10.2991/assehr.k.211120.033How to use a DOI?

Keywords

Aesthetic; film; advertisement; strategies; compare western eastern

Abstract

Beauty comes from life, and beauty is higher than life. The aesthetic feeling is the process of sublimation of people ‘s feelings of material life. The aesthetic feeling is also people’s reflection, appreciation and evaluation of beauty, beauty and a series of beauty feelings caused by the inner heart. The aesthetic feeling is the highest realm of human soul’s feeling of beauty. The aesthetic induction strategy of aesthetic film and television advertising refers to the planner of the planner, the understanding of beauty, beauty use of the creative combination of the picture, aesthetic sound effects of aesthetic feeling. The aesthetic feeling makes the audience have the feeling and experience of beauty, which causes the inner satisfaction, the sense of harmony, the sense of beauty, and enjoys the spirit of beauty.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hanyu Jiang
PY  - 2021
DA  - 2021/11/29
TI  - Analysis on the Aesthetic or Unaesthetic Beauty in Film and Television Advertising
BT  - Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)
PB  - Atlantis Press
SP  - 176
EP  - 180
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211120.033
DO  - 10.2991/assehr.k.211120.033
ID  - Jiang2021
ER  -